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On Sale Now! - Ovation - Gruv Gear - Nord Keyboards

On Sale Now! - Ovation - Gruv Gear - Nord Keyboards

Gruv Gear exists to bring innovative and well-thought out products to creative professionals and beyond, including career musicians, DJs, photographers, filmmakers, mobile producers and more. We are on-track not only to become a premium lifestyle accessories brand in the Music/DJ and Photo Industries, which is a small fraction of our potential market, but also expand to a broader range of industries that will increase our global footprint exponentially. To date, Gruv Gear products are sold in 5 continents and shipped directly to adoring fans worldwide. 


In 1983 founder Hans Nordelius created the Digital Percussion Plate 1 – the first drum pad allowing for dynamic playing using sampled sounds. The DPP1 was an instant success and soon thereafter the brand name ddrum was introduced. The innovative ddrum pads featured real heads and hoops and gained huge popularity – many people still regard them as the best digital drum triggering system around!

In 1995 Clavia released its first synthesizer, the Nord Lead. Its unique take on emulation of analog synthesis, combining a distinctive sound with an intuitive user interface made it an instant classic. Magnus Kjellander joined Clavia in -96 and brought with him a new approach to the company in terms of software design. The Nord Modular, released in 1997 was the first digital modular synthesizer, possibly the most flexible, innovative synthesizer that has ever been on the market... Today, Nord continues to push new boundaries and solidify themselves at the top of anybody's "who's who" of keyboard manufacturers.

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