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Effects - Tech 21 - Friedman Amplicfication - Abasi Concepts

Effects - Tech 21 - Friedman Amplicfication - Abasi Concepts

B. Andrew Barta launched Tech 21 in midtown Manhattan and introduced his unique invention to the world -- the SansAmp. It was, in fact, the culmination of something he simply wanted for his own personal use. As a performing musician with an electronics background, and whose “day job” was repairing, modifying and customizing amplifiers, Andrew had the expertise -- and determination -- to make his vision a reality.
Ironically, Andrew never intended on becoming a manufacturer. He initially tried selling his technology to some of the major manufacturers. But they weren’t able to foresee the potential and how much impact the SansAmp would eventually have. (Not so secretly, we are delighted no one bought the idea!)
Unable to abandon his idea, Andrew had to set out on his own. Although this kind of product had never before existed, it took a surprisingly short amount of time to gain acceptance from players. All they had to do was hear it.

Tech 21 pioneered the direct recording movement and created an entirely new category of signal processing. The revolutionary SansAmp tube amplifier emulator was the first device to enable musicians to dial in monster tones and patch them directly to a studio mixer or stage PA. Finally, it was possible to get stunning, consistent tones without futzing for hours and hours to find that elusive ‘sweet spot.’ Instead, the 100% analog SansAmp delivered all of its mammoth sounds from a pocket-sized pedal.


Dave Friedman is the man behind the signature tones of rock icons Eddie Van Halen, Steve Stevens and Jerry Cantrell. Dave has been building, modding and repairing amplifiers for many of the world’s biggest stars for the past 25 years. Friedman’s innovative designs and meticulous construction have made him legendary in the world of professional touring musicians while earning him a loyal clientele from all over the world. One of Friedman’s mainstays has been modifying amps to each player’s specific tonal palette, and to consult with other established amplifier companies to improve their own designs.

Dave Friedman’s extensive knowledge and pursuit of tonal superiority inspired him to develop his own series of production amplifiers under the name Friedman Amplification. In the past, having Friedman build or modify your amp required a certain level of notoriety, but now his sonic wizardry is available to everyday players.

Each Friedman amplifier is built in the U.S.A. to Dave's exacting standards using hand selected components. After a rigorous burn in process, Dave inspects, tubes, plays and signs the chassis of every amplifier before shipping.

 

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  1. Tech 21 Steve Harris SH1 Signature SansAmp Bass Guitar Effects Pedal

    Manufacturer's Description A true hands-on professional, Steve Harris not only formed Iron Maiden (in 1975!), he writes the bulk of their songs, plays multiple instruments, mixes recordings, directs and edits both live and production videos, and sings. As if that wasn’t enough, Steve somehow finds time for British Lion, which he describes as
  2. Tech 21 Boost DLA Tap Tempo (v2), DLA-TT2

    Player's Perspective Music Store Live is proud to present this Tech 21 DLA Pedal! An amazing delay pedal with a tap tempo function to allow for ultimate on-the-fly flexibility. Tech 21 has really hit it out of the park with this one.                   Item Details The follow
  3. Tech 21 Hot Rod Plexi Overdrive/Distortion Pedal

    Player's Perspective The Hot Rod Plexi from Tech 21 is all about that beautiful, harmonically rich thing that happens when you crank a tube amp. Specifically, when you crank a '68 Plexi. It's thick, organic tone that does amazing things to the expressive subtleties of lead lines and makes rhythm parts rock-solid. Use it in front of a clean amp t
  4. Tech 21 NYC Bass Boost Fuzz 100& Analog Bass Fuzz 21 Db Clean Boost

    Player's Perspective Music Store Live is proud to present this NEW Tech 21 Bass Boost Fuzz! When you need a huge, 360-degree, room-filling bass tone, step up to the Bass Boost Fuzz. From the fat, gritty sounds of the ‘60s fuzz bass, to the subterranean growl of industrial metal, the Bass Boost Fuzz puts musical rage in your low-end. When
  5. Tech 21 Roto Choir Rotary Speaker Emulator Leslie ROTO

    Player's Perspective Music Store Live is proud to present this new Tech 21 Roto Choir! Let the Roto Choir Loose ! Item Details An award nominee for the 2011 TEC Excellence & Creativity in the category of Outstanding Technical Achievement, Musical Instrument Amplification & Effects Technology, this Tech 21 Roto Choir is r
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