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Effects - Planet Waves - Keeley - Amptweaker - Neo Instruments

Effects - Planet Waves - Keeley - Amptweaker - Neo Instruments

In 1994, Howard and Robert Silagy started a small guitar strap company in Hicksville, N.Y. Their approach to business was simple: make attractive, durable straps using high-quality materials and people will buy them. Over the next four years, the company grew, with sales skyrocketing because of the growing popularity of Planet Waves' colorful, attractive designs and the line's thick, heavy-duty leather tabs.

In 1998, D'Addario & Company, Inc. acquired the Planet Waves line and it joined D'Addario's world-renowned family of musical instrument accessory brands. D'Addario envisioned the line as more than just accessories for guitarists, but for musicians as a whole.

D'Addario's first major venture outside guitar-only accessories with the Planet Waves line was to design and develop a line of cables that would be truly transparent signal-transmitting devices, and virtually eliminate tonal alterations. D'Addario's Planet Waves team studied the industry's cable-making procedures and identified that most suppliers were simply purchasing and assembling stock cables and connectors. Additional investigations found that suppliers had given little or no thought to the specific needs of each different cable application. After extensive testing, the Planet Waves team discovered that many of these stock cables had serious limitations. As a result, the lab began studying and researching the various causes of signal loss and degradation, microphonics (triboelectric noise), and mechanical connection failures.

After more than two and a half years of intense research and product development, Planet Waves had come up with a cable with conductors that actually short unwanted triboelectric currents to the ground as they occur. A new connector was developed with a series of compression springs along the ground sleeve that ensure the plug makes a firm connection into the jack ground; gold-plated contact points were added for better connectivity and reduced oxidation. Add an almost indestructible strain-relief design with common-sense features like color-coded O-rings for easy identification, packaging that explains how Planet Waves solved problems, and a lifetime guarantee, and the Planet Waves cable line was on the road to success.

Under the close watch and creativity of Jim D'Addario, the Planet Waves cable line has now grown to include more than 50 custom-designed connectors and multiple lines of Cables, Connectors and Power Chords, Musician's Gear, Smart Tools, and Instrument Care products. Recent line extensions include, MIDI, fiber-optic, s-video, USB, and custom DJ cable offerings. This commitment to research, testing, and ingenuity has reached beyond Planet Waves cables and has been applied to all of the Planet Waves product lines.

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  1. Keeley 30ms Automatic Double Tracker Guitar Effects Pedal

    Description Improve Your Tone with the Keeley 30ms Automatic Double Tracker The stereo effect pedal offers an array of studio style doubling effects used for creating thicker, fuller sounding instruments. Also included in the effect pedal is a reverb that simulates the famous chamber in Studio Two. The Keeley 30ms is designed to work with guitar,
  2. Keeley Tone Workstation Overdrive Guitar Effects Pedal

    Description The 2016 Keeley Tone Workstation - Ten years ago we invented and built a small batch of the Tone Workstation, which then moved into the hands of famous players and collectors. John Mayer recently took two of the originals out on the Dead & Company tour. For 2016 it’s more than a re-release; it’s a completely new, r
  3. Keeley Mini Katana Clean Boost Guitar Effect Pedal

    Description Clean and super powerful Keeley’s oldest design made smaller and with an additional feature. The Katana started back in 2002 within the Time Machine Boost. It was a dual class A JFET design that gave players and incredible boost and sounded so good they never turned off. In fact they often ran two or three on stages like John Ma
  4. Amptweaker Tight Drive Pro Overdrive Guitar Effects Pedal

    Manufacturer's Description After introducing the popular TightMetal Pro™ and BigRock Pro distortion pedals in 2013/14, Amptweaker™ started working on the 2 button version of our popular TightDrive™.  With its included Fat and Smooth switches, the TightDrive Pro™ can get all the familiar tones from our popular TightDriv
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