Morley® started off in the late 60’s by two brothers Marv and Ray Lubow. The company was first called Tel-Ray Electronics and was located in southern California. As Ray began tinkering around with a smaller alternative to a Leslie speaker, the company name Morley® was born. The name was actually a play on the name Leslie / Morley® (Less / More). The company produced many inventive effects through 1989 when Morley® was acquired by Sound Enhancement Products.
Effects - Cioks - Friedman Amplicfication - Morley Pedals - Abasi Concepts
Dave Friedman is the man behind the signature tones of rock icons Eddie Van Halen, Steve Stevens and Jerry Cantrell. Dave has been building, modding and repairing amplifiers for many of the world’s biggest stars for the past 25 years. Friedman’s innovative designs and meticulous construction have made him legendary in the world of professional touring musicians while earning him a loyal clientele from all over the world. One of Friedman’s mainstays has been modifying amps to each player’s specific tonal palette, and to consult with other established amplifier companies to improve their own designs.
Dave Friedman’s extensive knowledge and pursuit of tonal superiority inspired him to develop his own series of production amplifiers under the name Friedman Amplification. In the past, having Friedman build or modify your amp required a certain level of notoriety, but now his sonic wizardry is available to everyday players.
Each Friedman amplifier is built in the U.S.A. to Dave's exacting standards using hand selected components. After a rigorous burn in process, Dave inspects, tubes, plays and signs the chassis of every amplifier before shipping.
THE MORLEY HISTORY