Accessories - Tech 21 - AVID - Sabian - Randall - Crane
B. Andrew Barta launched Tech 21 in midtown Manhattan and introduced his unique invention to the world -- the SansAmp. It was, in fact, the culmination of something he simply wanted for his own personal use. As a performing musician with an electronics background, and whose “day job” was repairing, modifying and customizing amplifiers, Andrew had the expertise -- and determination -- to make his vision a reality.
Ironically, Andrew never intended on becoming a manufacturer. He initially tried selling his technology to some of the major manufacturers. But they weren’t able to foresee the potential and how much impact the SansAmp would eventually have. (Not so secretly, we are delighted no one bought the idea!)
Unable to abandon his idea, Andrew had to set out on his own. Although this kind of product had never before existed, it took a surprisingly short amount of time to gain acceptance from players. All they had to do was hear it.
Tech 21 pioneered the direct recording movement and created an entirely new category of signal processing. The revolutionary SansAmp tube amplifier emulator was the first device to enable musicians to dial in monster tones and patch them directly to a studio mixer or stage PA. Finally, it was possible to get stunning, consistent tones without futzing for hours and hours to find that elusive ‘sweet spot.’ Instead, the 100% analog SansAmp delivered all of its mammoth sounds from a pocket-sized pedal.
Don Randall partnered with Leo Fender in 1946 to develop, market and distribute Fender instruments and amplifiers. In 1953 he became president of Fender and under his marketing genius, organizational expertise and senior partnership with Leo Fender, Fender Sales grew steadily throughout the 1950s and thrived well into the 1960s on an international scale. Don Randall coined the names Esquire, Telecaster, Broadcaster, Stratocaster, Precision Bass, Twin Reverb, Bassman and others.
He also spoke for Fender in the 1964 negotiations that resulted in the company’s sale to CBS then subsequently became vice president and general manager of the Fender Musical Instrument and Fender Sales divisions of CBS until his departure from the company in 1969. Don Randall is forever rooted in American business as a pioneer in our industry and as one of the architects that contributed to development of Rock’n’Roll.
In 1970, he founded Randall Amplifiers with a focus on the technology surrounding the use of solid-state circuits instead of vacuum tubes. Many of these early FET transistor circuits are still the benchmark for solid-state amps to this day.