Accessories - Planet Waves - ESP - AKG - MXL - Caseling - Squier (by Fender)
In 1994, Howard and Robert Silagy started a small guitar strap company in Hicksville, N.Y. Their approach to business was simple: make attractive, durable straps using high-quality materials and people will buy them. Over the next four years, the company grew, with sales skyrocketing because of the growing popularity of Planet Waves' colorful, attractive designs and the line's thick, heavy-duty leather tabs.
In 1998, D'Addario & Company, Inc. acquired the Planet Waves line and it joined D'Addario's world-renowned family of musical instrument accessory brands. D'Addario envisioned the line as more than just accessories for guitarists, but for musicians as a whole.
D'Addario's first major venture outside guitar-only accessories with the Planet Waves line was to design and develop a line of cables that would be truly transparent signal-transmitting devices, and virtually eliminate tonal alterations. D'Addario's Planet Waves team studied the industry's cable-making procedures and identified that most suppliers were simply purchasing and assembling stock cables and connectors. Additional investigations found that suppliers had given little or no thought to the specific needs of each different cable application. After extensive testing, the Planet Waves team discovered that many of these stock cables had serious limitations. As a result, the lab began studying and researching the various causes of signal loss and degradation, microphonics (triboelectric noise), and mechanical connection failures.
After more than two and a half years of intense research and product development, Planet Waves had come up with a cable with conductors that actually short unwanted triboelectric currents to the ground as they occur. A new connector was developed with a series of compression springs along the ground sleeve that ensure the plug makes a firm connection into the jack ground; gold-plated contact points were added for better connectivity and reduced oxidation. Add an almost indestructible strain-relief design with common-sense features like color-coded O-rings for easy identification, packaging that explains how Planet Waves solved problems, and a lifetime guarantee, and the Planet Waves cable line was on the road to success.
Under the close watch and creativity of Jim D'Addario, the Planet Waves cable line has now grown to include more than 50 custom-designed connectors and multiple lines of Cables, Connectors and Power Chords, Musician's Gear, Smart Tools, and Instrument Care products. Recent line extensions include, MIDI, fiber-optic, s-video, USB, and custom DJ cable offerings. This commitment to research, testing, and ingenuity has reached beyond Planet Waves cables and has been applied to all of the Planet Waves product lines.
MXL Microphones is the Professional Audio division of Marshall Electronics, a privately owned company specializing in industrial and consumer electronics. Marshall Electronics was founded in 1980 by Leonard Marshall, who owns and operates the company today, and his keen interest in microphones was the driving force behind the establishment of MXL Microphones.
Leonard Marshall was an electrical engineer in the early 1980s when he was introduced to audio and video cables made by a company based in Japan known as Mogami Cable. The audio cable was developed by Mogami's chief scientist and a Japanese university to show how material structure can improve sound. Marshall brought samples back to the U.S. and the clean, transparent sound quickly became the industry standard in professional recording studios. In 1985, Marshall began manufacturing cable assemblies with Mogami cable and high quality connectors. Today, Marshall Electronics is the leading Mogami distributor globally.
With his cable company established and growing, Marshall turned his attention to cameras and specialty lenses. Marshall was first to market with flat screen LCD monitor rack systems for television studios in 1995. Then in 1998, the first MXL branded microphone was launched.
The goal of MXL has been to employ innovative technology and design to manufacture high quality microphones at an affordable price. Years of research and development led to the launch of the MXL 2001 microphone introduced in 1998, followed by the MXL 2003 microphone in 1999. MXL developed and patented the innovative warm to bright switch found only in the MXL Genesis II, V67i Tube, and V67i. Taking advantage of Mogami's high sound quality, nearly all MXL microphones are internally wired with Mogami cable. MXL has grown to include microphones widely used in recording studios, live performance, broadcast, video conferencing, house of worship, court reporting, and video gaming.
... Why not make a capo that does any tuning? Or use 2 capos for 2 different frets? This could be endless!