Accessories - Planet Waves - Earasers - Caseling - Squier (by Fender)
In 1994, Howard and Robert Silagy started a small guitar strap company in Hicksville, N.Y. Their approach to business was simple: make attractive, durable straps using high-quality materials and people will buy them. Over the next four years, the company grew, with sales skyrocketing because of the growing popularity of Planet Waves' colorful, attractive designs and the line's thick, heavy-duty leather tabs.
In 1998, D'Addario & Company, Inc. acquired the Planet Waves line and it joined D'Addario's world-renowned family of musical instrument accessory brands. D'Addario envisioned the line as more than just accessories for guitarists, but for musicians as a whole.
D'Addario's first major venture outside guitar-only accessories with the Planet Waves line was to design and develop a line of cables that would be truly transparent signal-transmitting devices, and virtually eliminate tonal alterations. D'Addario's Planet Waves team studied the industry's cable-making procedures and identified that most suppliers were simply purchasing and assembling stock cables and connectors. Additional investigations found that suppliers had given little or no thought to the specific needs of each different cable application. After extensive testing, the Planet Waves team discovered that many of these stock cables had serious limitations. As a result, the lab began studying and researching the various causes of signal loss and degradation, microphonics (triboelectric noise), and mechanical connection failures.
After more than two and a half years of intense research and product development, Planet Waves had come up with a cable with conductors that actually short unwanted triboelectric currents to the ground as they occur. A new connector was developed with a series of compression springs along the ground sleeve that ensure the plug makes a firm connection into the jack ground; gold-plated contact points were added for better connectivity and reduced oxidation. Add an almost indestructible strain-relief design with common-sense features like color-coded O-rings for easy identification, packaging that explains how Planet Waves solved problems, and a lifetime guarantee, and the Planet Waves cable line was on the road to success.
Under the close watch and creativity of Jim D'Addario, the Planet Waves cable line has now grown to include more than 50 custom-designed connectors and multiple lines of Cables, Connectors and Power Chords, Musician's Gear, Smart Tools, and Instrument Care products. Recent line extensions include, MIDI, fiber-optic, s-video, USB, and custom DJ cable offerings. This commitment to research, testing, and ingenuity has reached beyond Planet Waves cables and has been applied to all of the Planet Waves product lines.
Persona Medical, our parent company, has 50 years experience in the hearing assistance field. Understanding the many challenges that accompany hearing loss, in particular the very real and lasting damaging affects of loud sound, Personal Medical's president, Don Campbell, made it his mission to design an ear plug that anyone would be happy to wear... something they could take pride in while being proactive with their hearing care.
There are a plethora of reasons why people say they don't wear earplugs. Perhaps you've heard, or even said one of the following: ”Earplugs are not comfortable; Custom plugs cost too much; My ear gets sore over time; The music doesn't sound right; They stick way out of my ear; Too noticeable; I had some but they got dirty/grungy; I don't like throwing them away and having to buy new ones all the time; I feel goofy when other people look at me with them in; It's just not cool!” Well, EARasers are here to challenge all those reasons for not protecting your hearing!
Utilizing 25+ years of experience manufacturing custom ear plugs, blended with his background as a Percussionist, Guitarist and Engineer, he looked closely at the music industry and its lack of options in high fidelity ear plugs.
... Why not make a capo that does any tuning? Or use 2 capos for 2 different frets? This could be endless!