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Accessories - Guild - Sabian - Crane - Serato

Trusted since 1953.

Guild is one of the world’s historic guitar manufacturers with a long-standing reputation for building iconic musical instruments. From the New York jazz scene in the 1950s, Richie Havens’ legendary performance at Woodstock, to Seattle’s Kim Thayil of Soundgarden, Guild guitars helped create some of the greatest music in history. With a tradition built on old world craftsmanship, quality, and value, Guild guitars have always been made to be played.

When you think of DJing, New Zealand doesn't spring to mind as a great powerhouse of the craft. America, yes. England, definitely. But New Zealand?

Surprisingly though this is where the story of the company renowned for changing the face of traditional DJing begins. But before digital DJing ever existed it was an elusive bass line that the company was founded on...