Your tone starts when your pick hits the string. We believe it's the primary driver for great tone. We are passionate about picks. For 50 years we've focused on creating picks that help guitarists like you find their perfect tone. From our first tortoise shell picks hand-made by Shoji Nakano to our just released PEI and Fibertex picks, Pickboy leads the industry in guitar pick production, materials, and technology. We invite you to explore Pickboy's world of picks and discover what many guitarists consider the secret to their tone. Many artists over the 50 years have come to depend on Pickboy for their tone, including Ritchie Blackmore, Lita Ford, Jason Becker, Tomo Fujita, and now John Mayer.