See. Hear. Experience.

Our Mission

Our team of musicians fuses the spirit of the local guitar shop with the convenience of the web by creating a reliable and worry-free buying experience.

At Music Store Live, our goal is to revolutionize the way gear is bought online. It’s not just about videos and know how; it’s about the person on the other end of the line. Whether you are in Tokyo or Toledo, we invite you to experience the reality of a living online music store and help us shape the best buying experience possible. As you'll see in the video below, we're musicians just like you. We strive to offer the best gear, the best online experience, and the best personalized service in the industry. We invite you to get to know our team, and we would love the opportunity to get to know you too!

From Our Customers' Perspective


Your store is by far the best on the internet

“Just wanted to take a minute to complement your website, by far the best on the internet, the photos of guitars are AWESOME and the people on the other side of the phone, Andy, Dan, Brian and everyone I have ever had the pleasure to deal with. Your store is by far the best on the internet and your people are the kindest and by far the most considerate with customers...making sure they get exactly what they're looking for.
I would recommend everyone to Music Store Live and have sent several of my friends, they're all very happy. Music Store Live is in my opinion, the ONLY place to buy a guitar. You have always treated me like gold, especially when I was on death's door from my service in the War.
There isn't a better bunch of guys (and gals) who care more about people than you guys. I appreciate everything you guys have done for me so much. I have bought 2 guitars since then and one is being delivered today...I'm already thinking about what guitar will be next.G.A.S. can be an addictive habit but there's nothing like the sound you get from a really good guitar and I count on Dan, Andy, Brian and the whole crew to help me get the guitar that has the sound I'm looking for. I have never been and don't expect to ever be disappointed in the future.
Looking forward to my next purchase. It is always a pleasure to call. It's like talking to a friend because they ARE friends...and they're friends whose opinions I can trust. You always know they're looking out for you.
Well, my guitar should be delivered some time today and I couldn't be happier because I know it will be perfectly set up and good to go right out of the box.Thanks again to everyone for their kindness and their friendship. It will never be forgotten and it is so greatly appreciated.

PS. Forever a customer and advocate for Music Store Live. YOU GUYS ROCK!!

PPS. If it weren't for Andy I would not have this Fantastic Tele with the BEST setup and intonation I have ever seen.

PPPS Your technicians are the best in the business. I have NEVER gotten a guitar so well set up and so perfectly intonated (even with Barrel saddles)”

– Steve G



Your business model and philosophy have alleviated my concerns.

“I just wanted to drop you a quick note to express my appreciation for a great, no-risk, online guitar purchasing experience. I have always been wary of purchasing a guitar that I couldn't “audition” first. But, your business model and philosophy have alleviated my concerns. I would not hesitate to purchase an instrument from you in the future and I have already told several of my guitar-playing friends about your store.
I'm certainly a new fan - great job! I look forward to doing business with you in the future.”

– Don B


I felt I was risking a lot of money base on a “sales description”. Your description of this guitar was conservative.

“The ES339 arrived.
It’s beautiful. It looks brand spanking new. And plays really well. I must admit I was nervous buying online. I felt I was risking a lot of money based on a “sales description”. Your description of this guitar was conservative. I appreciate that because it is in better shape than you described it. Wow, is all I can say. Thanks for the honesty and then some. I couldn’t be happier. What a lovely guitar. There really is a difference between a Custom Shop and normal Gibson production fit and finish quality.
Here’s a picture. So please don’t worry, the guitar feels very secure in its new home. FYI, that’s a Heritage 335 with Seth lovers and a Logan Tele with DeMarzio pups on a 5 way switch next to the 339. It’s in good comfortable company. Thanks for a good deal and I’ll look to you guys for my next purchase.”

– Todd

They actually know a little thing called CUSTOMER SERVICE!

“Ben and his team are the absolute BEST! These guys not only know about instruments, they actually know about a little thing called CUSTOMER SERVICE! These guys saved me $$$ on my new Fender Deluxe American Ash P–Bass, I will spare the details as if everyone knew the kind of deal you can get here, they would have to close up shop, and I'm not ready for that yet. I could NOT believe it... the more I kept digging, the more cool little things I discovered... I am actually still trying to find out where I'm getting screwed here... I GIVE UP! Keep up the awesome job! Thanks again!”

– Iam S



Everything was perfect. Communication; kindness; special touches; best price; excellent packaging; promptly delivered and Item in perfect condition.

“Hello there,
Recently, I bought a beautiful Fender Classic Series ’72 Telecaster Deluxe. I'm very happy with this purchase and I'm very impressed with everything. My experience with you was beyond my expectations and I will think of you for other future purchases. I would recommend you to all my musician friends and I repeat, this guitar is absolutely amazing. Everything was perfect. Communication, kindness, special touches, best price, excellent packaging, promptly delivered and Item in perfect condition. In short, one of the best shopping experiences on eBay and mere words can not describe my satisfaction. This guitar is a godsend. The sound is incredible and playability is a dream. You are a top–notch Seller and an asset to the community. Ultimately, an online shopping experience of exceptional quality. Congratulations to the entire team at Music Store Live and especially to Andrew, a fine gentleman, who responded courteously to all my emails!
Many thanks for your business.
Best Regards,”

– Patrice B


I cannot emphasize adequately how well the guitar and case were prepared and packed for shipment.

Jim Sola“The Spruce PRS and I have become very good friends. Thank you for the excellent service and communication. It was a seamless purchase and I could not be happier. The guitar arrived with exceptional packaging and in stunning condition. I cannot emphasize adequately how well the guitar and case were prepared and packed for shipment. The guitar has a wonderful voice and a range of tone I have seldom seen in any guitar. The piezo by itself is remarkable and emulates an acoustic very well, especially when linked to an acoustic amp using the second output jack. The jazz tones are lush and round with an overtone of the woody sound. It's playability is superb and can scream if called for. The weight is a bit disorienting at first. Initially, it felt like a toy but time on the strings corrected that perception. I am still amazed at the sounds that come out of that 5.4 lb instrument. As you can see in this photo, it has made friends with an old friend of mine, a 1965 Fender Princeton Reverb that has been with me for well over 20 years. I just re–tubed it and upgraded the speaker as the original Jensen P10Q id not come with it although it is otherwise mint, so warm meets warm. Thanks again, guys for the purchase and terrific support. Here are the newlyweds.”

– Jim S



I am always leery of buying a new instrument online...especially one like this, but after speaking with the guys there, I was put at ease...These folks have fabulous customer service.

“Finally, last week, I “bit the bullet” and purchased a new American Vintage ’62 P–Bass from musicstorelive.com (I am always leery of buying a new instrument online ... especially one like this, but after speaking with the guys there, I was put at ease). Just an aside – These folks have fabulous customer service (I asked them to pick me one that had low weight and a dark sunburst, which they absolutely did). Mine weighs 8 lb., 5.5 oz. and it has a classy–looking dark sunburst on the alder body, which has little–to–no “reddish” transition area in the three–tone burst, instead it's more of a purplish transition like the 60’s P–Basses actually had!”


I just can't say enough about how professional and easy the transaction was. I actually consider Ben a friend now...

Rick Rizzi“What can I say. MusicStoreLive.com ALWAYS has some great vintage stuff, but when I saw this one, it was all over! I had sold one exactly like it to a collector, some years back, and had always regretted it. When it comes to guitars, Ben at MusicStoreLive.com is someone who doesn't just sell them, but loves and appreciates a fine instrument, and recognizes it's unique qualities. He was GREAT to deal with. I just can't say enough about how professional and easy the transaction was. I actually consider Ben a friend now, and my wife and I really hope to get up to see him some time in the future!! You’ll LOVE dealing with MusicStoreLive!!!”

– Rick R


I very much appreciate the personal touch, we are highly aware that without happy customers we won’t have the greatest success.

“Awesome welcome Ben and a great video. I very much appreciate the personal touch, we are highly aware that without happy customers we won’t have the greatest success.
I really like your revolutionary approach to the business, and your pricing is phenomenal (my recent PRS acquisition from your shop rounded my collection off to its current total of 35 very nice guitars). Your techs are prompt with return email and a pleasure to converse with on the phone. I also really like Charlie and understand his place in the shop as part of the family (I have 6 dogs of my own along with my 5 grown children and 13 grandchildren, oh and 4 birds)…

I wish your group the greatest success; you certainly make every effort to earn business. Way to grow so quickly!”

– George B


I have worked with a lot of companies over the years and have never gotten the kind of service that I received from these guys.

Lee Hinson“I was very skeptical about making a purchase online. These guys made it easy for me. They answered all my questions, maintained a professional attitude the entire time and they were more than willingly to work with me. The 2000 Warwick Thumb bass I purchased arrived last Thursday. It was expertly packaged and had a good set-up right out of the box. It is the last bass I will need to buy because it destroys everything else in my collection. I have worked with a lot of companies over the years and have never gotten the kind of service that I received from these guys. I would highly recommend this company for anyone looking to buy a quality instrument.”

– Lee H


I am glad that I found out about Music Store Live; it is nice to know that there is a music store committed to music and its customers.

“Mr. Brian Harris,
Thank you for taking care of this issue promptly and efficiently. This is why I continue to choose Music Store Live over any other music store. I am currently serving in the United States Air Force and stationed on Andersen AFB, Guam. There is only one music store on the island and it is highly priced with a small selection. In addition, I tend to avoid the larger music companies such as Guitar Center. I am glad that I found out about Music Store Live; it is nice to know that there is a music store committed to music and its customers. Every encounter with Music Store Live has been very positive and helpful. I will most definitely continue to maintain my devotion and loyalty to Music Store Live.
Thanks,”

– Steven S


Great Team Effort

“Ben,
I just wanted to take a moment to write a quick email to you and let you know how satisfied I was with my first order with Music Store Live. From the beginning I was mostly dealing with Andy, but everyone I spoke to was great. Andy provided me with great customer service and delivered on everything he told me. Like I told him, I'm gonna start out and order a couple tribute G&L basses to see which one I favor, before I start ordering some custom orders. I am hoping I can order all of my gear through you guys. So please, thank Andy for me and the rest of the crew. Also, I realize the order doesn’t stop with the salesman and that it still has to be checked out and then packaged and shipped. So, great team effort by Andy and the other guys and gals. Have a great day and thank Andy for me and I look forward to a long relationship with Music Store Live. Thank you,”

– Frank M., Chicago, IL


BUYING ONLINE CAN BE VERY RISKY AND ONE HAS TO TRUST THE HONESTY AND INTEGRITY OF THE RETAILER...

Joan B“Hi, I’ve just received (as of yesterday) the white ’79 Rickenbacker you sold me (April 25/26). I’ve left feedback on eBay and would have liked to have said more if there’d been the space to do so. The bass sounds amazing. I’ve got a 4003 model which is only a few years old, so it’s interesting to compare the two. The sound of the older one is vastly superior. It’s a truly beautiful instrument. Buying online can be very risky and one has to trust the honesty and integrity of the retailer. Your description of the ’79 4001 was accurate; it was well photographed so I had a good idea of what I was buying. My anxiety was further allayed by the prompt and friendly emails from your salesperson, Paul. The most worrying time was when it was in customs in the UK! I wouldn't hesitate to recommend you. Thanks again from a delighted customer.”

– Joan B


You have my undying gratitude, and ALL my future business.

“Hey Ben and Derek,
Just had to drop a note and thank you for the wonderful service and prompt response I received from Ben. If you ever need an endorsement from a happy customer, I'm your man. Thanks again for being a wonderful outfit to deal with, and my great thanks to Ben.
...you fibbed to me! You told me it was beautiful, but you didn't tell me it was THIS BEAUTIFUL! What an axe! I am completely hooked. I'm a pretty shitty guitar player. Played 30 minutes on this thing and I am already better. LOL. Man, I love this wood, and it's so much better than I thought (or dreamed) it would be. This is one unbelievable guitar and I am so grateful we connected.
You have my undying gratitude, and ALL my future business.
Now, about the strap. I wasn't expecting you to throw one in, so I am happy to pay you for this. In fact, I insist. Also, if you have any store catalogues please put me on your mailing list. No reason why I have to stop at 7 guitars if I can find pieces of wood like this.
Thanks again guys. You are my go to people from now on.”

– Mike H (Doc)


I JUST RECEIVED THE AXE FROM HELL.

Roger G“Beautiful LP Custom in perfect conditions. I love the frets. My Mesa rocket44 & me are already overheating. A new set off strings, and let's get some r’n’roll.
Thank you for your business.”

– Roger G


I couldn’t be happier about my purchase.

Hi Ben,
I’m writing just to let you know that I received the guitar yesterday night in perfect condition. It’s a very clean and beautiful guitar and I couldn’t be happier about my purchase. Thanks for also letting me know about the small impression on the back even though it is hardly noticeable.
The whole transaction has been a pleasure, and I would love to do business with you again in the future whenever that opportunity may present itself.
Thanks again.”

– Jack


I wanted to say thanks for the great experience buying a cool vintage instrument.

“Hi Brian,
I wanted to say thanks for the great experience buying a cool vintage instrument. The bass was well photographed and described and the way I was accommodated in setting up a visit to the showroom was perfect. The shipping was stellar, well packed and quickly sent. I would not hesitate to recommend Musicstorelive to anyone.
All the best.”

– Phil


THIS THING IS THE REAL SOUND - HEAVEN ON EARTH!

Heiko Reifenberg“Greetings from Germany,
The used PRS – Al D arrived last Friday morning...everything’s in perfect condition. As you can see on the picture from my “living-room”, I’m a “little bit” crazy in guitars, but one thing I must say: it does’t matter if I use a Peavey, a Fender or a Mark IV-Amp, this thing is the real SOUND - HEAVEN ON EARTH.
Thank you and best wishes!!!”

– Heiko R


Your overall great price and outstanding customer service make you my new #1 on-line music store.

“I received my new Fender P-Bass a day early (got it yesterday and today's my birthday) and it was in perfect condition. Sounds and looks sweet, I love it! I just want to thank you guys (and gals). Your overall great price and outstanding customer service make you my new #1 on-line music store. This is one of the best purchase experiences I've had on the web. I’ve added the MusicStoreLive to my favorites. You will definitely be our first stop for future gear. Thank you!”

– Craig


I will definitely be buying more equipment through your business and will recommend you to everyone I know...

“Dear musicstorelive,
I want to take this opportunity to thank you all so much from the bottom of my heart for your excellent, professional service. The 350v63 Rickenbacker guitar is in perfect condition and exactly as described and I’m so very happy with my new guitar. This model Rickenbacker is what I have wanted for more than 30 years, and thanks to you guys my dream has finally come true. I will definitely be buying more equipment through your business and will recommend you to everyone I know. Thanks again.”

– Grant J


It was very well wrapped, no damages, no complaints;-) The Rick has topped all my expectations.

Max Frantzen“Hi Ben,
I’ve got the purple Rickenbacker bass today. Everything is great. Seems that he had a very gentle journey. It was very well wrapped, no damages, no complaints;-)
The Rick has topped all my expectations. Can’t stop playing it!
It was me a pleasure to make this deal with you!
Best wishes,”

– Max


What a freaking win situation all around.

“There's a truism that a happy customer shares the good experience with 3 other people, whereas an unhappy customer shares with 9. I hope to exceed that by sharing a great purchase experience I had with Music Store Live to whomever reads this.
I’ve been in the market for a 4 string Jazz bass for about 8 months and had narrowed it down to a Fender American Standard Jazz. Some bad experiences with my 2 other non-US made basses and a limited selection in my area steered me to the Fender solution. Well, after waiting more than 4 months for my local Fender dealer to get an AmStdJ in with no luck, I stumbled across an ad in the TB Bazaar for new G&L basses at Music Store Live. Now I had never even SEEN a G&L, but only knew it from the company's reputation and customer reviews. Being that they were designed by Leo, how far off could I get?
The purchase experience started with an email to Brian at Music Store Live asking for a quote. Well silly me was asking about the wrong model and Brian quickly figured out what I was really looking for and suggested JB with an absolute killer price. The bass was on order and would be arriving to MSL from Fullerton shortly. Now – get this: Along with an unbelievable price, there is free shipping, a 14 day trial period, and if you don't like the instrument they will take it back no question asked AND cover the return shipping. What the heck! Leo, great price, 14 day trial, no risk... Pull that trigger!
When the package arrived, I opened it up and found... a beautiful sunburst JB-2! Well shoot... might as well plug it in. I absolutely fell in love. The tone was to die for. The bass a full 2 pounds lighter than my Sterling Ray34, slimmer neck, and beautifully intoned all the way up the neck.
After talking with Brian, we found that G&L sent them the wrong bass(!) and the MSL shipping department in their desire for quick turn-around got this out the door before finding out this was not the droid (er bass) I was looking for. Brian apologized for the mix up and was more than willing make it right - taking the JB-2 back and getting a JB if that's what I wanted. I asked (begged? sobbed?) about keeping the JB-2 - there's no way I wanted to part with this instrument. Brian then informed me that they OWED ME A REFUND! The quoted JB price was still a great deal for a JB-2, but he wanted to pass on the original great quote to this instrument. What a freaking win situation all around.
I am pleased to do business with Music Store Live and do not hesitate to recommend them.”

– Mark


I really appreciate the excellent communication

“Dylan,
I am very pleased with the guitar. It arrived promptly and was as described. Sounds fantastic through my different amps, but sounds best playing through my Fender Deluxe Reverb and Bassman amps. I really appreciate the excellent communication and your help during the process. I'll be recommending Music Store Live to my friends. I've attached a couple of pics from her new home down south.
Thanks buddy,

– Neal


Keep up the good work!

Just a note to let you know how impressed I am with your team, as well as my new Fender Andy Kotzen Tele.
From the sale price offered...to the timely and professional follow-up, Music Store Live delivered the high level of service as promised by your CEO.

Keep up the good work!

– Tim, Concord CA

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